Welcome to the portfolio of Tyler Dahl.
And Now, For Some Selected Works.
And Now, For Some Selected Works.
Arby’s Smokehouse Bourbon
Arby’s smokes all of its meats down in Texas with a triple-wood blend for literal hours. So with our second foray into the world of Arby’s spirits, we figured that we’d bump up those smokey bourbon undertones up a few many notches and give them the same treatment as the meats.
Client: Arby’s | Role: Art Director/Designer | Agency: Fallon
Arby’s Vodka
How do you get people excited about crinkle fries at Arby’s? Well, you take the said form of potato and turn it into a more exciting form of potato. And then you do the same thing with Curly Fries. Next thing you know, every bottle you’ve made is gone in (less than) 60 seconds and now even Jimmy Fallon is excited about Arby’s Crinkle Fries.
Client: Arby’s | Role: Art Director/Designer | Agency: Fallon
Greek Gyro Games
While 2020 saw the cancellation of the Summer Olympics, nothing was going to stop Arby’s from still celebrating it in the most fitting way possible: A true test of endurance from the comfort of a screen.
Client: Arby’s | Role: Art Director/Designer | Agency: Fallon
Children’s Defense Fund 30th Anniversary Event
The Children’s Defense Fund is one of Fallon’s longest-standing non-profit clients, and for the 30th Anniversary of the Minnesota chapter and the Beat the Odds Fundraiser, we were tasked with helping them craft a message that reflects on the past, in order to chart a new way into the future. We took a look at the body of work that Fallon has done for the entire national program and realized that much of the same sentiments and messaging is just as relevant today as it was 30 years ago. We landed on a message that reflected that in way that was honest, while still respecting all that the CDF has done.
Client: Children’s Defense Fund Minnesota | Role: Art Director/Designer | Agency: Fallon
Tax Shred Live
You may not know it, but it’s actually good practice to shred your tax documents every 7 years. So naturally, we figured we’d make a complete spectacle of it by hosting a one-hour livestream where we have world-renowned guitar shredders shred paper while they shred their guitars.
Client: H&R Block | Role: Art Director/Designer | Agency: Fallon
Money Mural
As part of their 2018 social plan, H&R Block had their mind set on putting up a mural in the heart Santa Monica. They wanted a mural that would make people stop what they were doing and take a selfie with it. So we set out to create a mural that went beyond just existing in a physical space. And by partnering with graffiti veteran, INSA, we did just that.
Client: H&R Block | Role: Art Director/Designer | Agency: Fallon
Memory Mill
For the Faribault Woolen Mill’s 150th Anniversary, we wanted to capture the human experience of passing down these suuuuper nice blankets in a way that only the recipient of that blanket would understand.
Client: Faribault Woolen Mill | Role: Art Director/Designer | Agency: Fallon